What was stuck
The CEO set up every client event by hand over long email threads, at 10 to 15 hours per event.
What we built
Mapped the full event setup process with the CEO.
Built a guided setup assistant clients open from a link.
Added a dashboard of setups in progress.
Built both into the team's daily workflow.
“I finally have time to win new clients and build our product. Before, with eight or nine events running at once, onboarding took everything we had.”